Frank is the creative partnership of Pam West and Matt Edmonds. They established their London based design studio in 2001 having worked together informally for some time after studying furniture design at Buckinghamshire College. Frank’s approach can be defined as a way of thinking, allowing them the flexibility to work within various fields of design ranging from furniture to exhibition design and interior projects. While their designs often express a complex simplicity and share both a respect for industrial elegance and the desire to design for industrial production, their practice is detached from design preoccupied with style. Rather they believe that each project defines its own method creating its own unique outcomes to which they employ a rigorous pragmatism combined with imagination. The importance of ideas is crucial to Frank and remains at the core of every project. The studio was responsible for much of the interior design of London’s much lauded concept store, Darkroom.