London Design Festival 2011

Inspired by iconic images of the ‘city of fog’, Nendo has created an ethereal oor-to-ceiling wall installation. Incorporating hundreds of pieces of 16 randomly selected small maps of London, the ‘fog’ engulfs the cavernous space of the Established & Sons showroom. The textured pieces of the maps represent small memories of London captured in one space and are illuminated to create a soft and magical image of the city. The fog also surrounds selected pieces from the current collection and new 2011 products which are placed on plinths at low heights to enhance the owing quality of the space.

‘‘It is a great honour to collaborate with Established
& Sons. We have admired the brand’s creative style
for many years now and respect their attitude towards encouraging and challenging designers to push for the technically new and exciting. A strong cultural diversity exists in London and we love the great balance of the architectural old and new in the city. We have tried to recreate this feeling in our design for the ‘My London’ exhibition.’’ Oki Sato – Nendo.