Milan: A retrospective - part two
Part Two shows Established & Sons changing relationship with Salone de Mobile as the large-scale presentations of 2011 and 2012 developed into smaller curated shows and a tightly edited presentation of the brand at Fiera del Mobile in 2017 and 2018.
2011
Moving to a new venue Established & Sons transformed the Versace Theatre - a stunning 1,200 square metre space where art, fashion and showmanship are well-known thanks to its origins as a cinema and as the presentation venue for Versace. As the visitor walked through to the main exhibition area they encountered their first views of the new collection, which were also reflected in the floor to ceiling angled mirrors that surround the circular auditorium.
White islands located throughout the theatre displayed new designs by Konstantin Grcic, Richard Woods, Sebastian Wrong, Terence Woodgate with John Barnard, Committee, Felix de Pass, Klauser and Carpenter, Klaus Haapaniemi with Mia Wallenius, Anders Ruhwald, Matali Crasset, Hallgeir Homstvedt, Leon Ransmeier, Luca Nichetto, Peter Bristol and Nathalie Dewez.
2012
In the trend-setting Zona Tortona district Established & Sons invited Constance Guisset to create the scenography of the Milan show. This unique installation used high-tech ribbons of light hung from the ceiling to light open-fronted black box plinths and launched the astounding 6 meter Limited Edition Surface Table
The Floating Table by Ingo Maurer, Udukuri table by Jo Nagasaka and Wrongwoods accessories by Sebastian Wrong and Richard Woods were launched alongside new designs by Nendo, Raw Edges, Ron Gilad, Skogstad, Homstvedt, A&V, Arik Levy, Claesson Koivisto Rune, Felix de Pass and Luca Nichetto.
2013
Established & Sons took over a contemporary, white cube style, gallery to hold a retrospective of the Limited Edition Collection, which had not been presented together in Milan before. Limited Edition designs by Zaha Hadid, Committee, Barber Osgerby, Richard Woods and Sebastian Wrong, were shown alongside prototypes by Terence Woodgate and John Barnard, Jasper Morrison, Jo Nagasaka, Jaime Hayon and Ingo Maurer.
2014
Established & Sons celebrated a decade of design with new collaborations from the worlds of fashion, art and architecture. Defined by its innovative use of materials, ten new designs were exhibited in a striking pavilion set within a grand Italian courtyard.
2014 welcomed new names to the expanding Established & Sons collective: Nao Tamura, Philippe Malouin, Delphine & Reed Krakoff, Constance Guisset, Tord Boontje, Gianni Osgnach, Federico Gregorutti and Alessandro Ciffo joined regular contributors Amanda Levete, Jo Nagasaka and Klauser & Carpenter.
2017
Established & Sons returned to Milan to present its celebrated collection at the Fiera Salone del Mobile.
“Established & Sons works with designers in a way that is unique in the world. We’ve always looked for ways to champion an emerging generation of design talent, as well as collaborating with established practitioners at the forefront of the industry,” said Sebastian Wrong, Design Director.
2018
Established & Sons created a colourful show to launch its 2018 collection at Fiera Salone del Mobile. New designs were shown on an emerald-green sports-style floor with a special canvas used to create deeply creased white walls.
This collection was created as a response to the practicalities of contemporary life as well as an exploration of the designers’ unique language, manifested in the distinct character and provenance of each design. 2018 launched Cassette sofa by Ronan and Erwan Bouroullec, Barbican by Konstantin Grcic, Cho Light by Dimitri Bähler, Mauro Chair by Mauro Pasquinelli and Filigrana Light by Sebastian Wrong.
